United States Food Administration Missouri Division New Wheat Conservation Rules - ca. 1914-1918
Transcript
PLEASE POST THIS IN YOUR STORE IN PROMINENT PLACE United States Food Administration Missouri Division New Wheat Conservation Rules To All Persons Selling Flour at Retail: 1. FOUR TO ONE RULE. Effective September 1, the Fifty-Fifty Rule is abolished. In its place the Food Administration has established the 4 to 1 rule. That is, for every four pounds of standard wheat flour sold one pound of wheat flour substitutes must be sold. The sale of standard wheat flour without substitutes on miller’s corn meal certificate is still permitted. Substitutes must be sold with every sale of standard wheat flour, except where purchaser present’s miller’s corn meal certificates. 2. STANDARD SUBSTITUTES. The standard wheat flour substitutes established by the Food Administration are: Barley Flour Corn Meal Corn Flour The flour dealers selling standard wheat flour at retail must carry in stock either barley flour, corn meal or corn flour and with every sale of standard wheat flour must (unless the consumer shall elect to take substitutes listed below) sell one or more of these standard substitutes in the proportion of one pound of substitutes to every four pounds of wheat flour. 3. OTHER SUBSTITUTES MAY BE SOLD AT PURCHASER’S OPTION. No dealer may force any other substitutes upon the consumer, but dealers are permitted to carry in stock the following: Kaffir flour Feterita flours and meals Peanut flour Potato flour Buckwheat flour Milo flour Rice flour Oat flour Bean flour Sweet Potato flour These may be purchased as substitutes by the consumer, in lieu of the standard substitutes, at the ratio of one pound of such substitutes to every four pounds of wheat flour. Please note that the following are no longer permitted as substitutes: Rice, corn grits, oatmeal, rolled oats, hominy and edible corn starch. 4. RYE FLOUR AND MEAL. Pure rye flour or rye meal may be sold as a substitute if the consumer so requests, but must be sold in the proportion of at least two pounds of rye flour or meal with every three pounds of standard wheat flour. 5. NO MAXIMUM SALES LIMITATIONS. There is no longer any limitation upon the quantity of flour which may be sold to a consumer at any one time. It is no longer material whether the purchaser lives in the city or in the country or what size of his family. The need for flour conservation still exists, however. Consumers should purchase in moderation. Consumers must not hoard. The 6 pound and the thirty day rules are abolished. 6. DEALER’S SIXTY-DAY-SUPPLY RULE. The dealer may keep on hand a sixty-days’ supply of wheat flour. This supersedes the old thirty days’ supply rule. 7. RETAILERS NEED BUY NO SUBSTITUTES WHEN PURCHASING FLOUR. They are only required to sell substitutes with each sale of standard wheat flour. 8. VICTORY MIXED FLOURS. The manufacture of a mixed flour to be known as Victory Mixed Flour is encouraged by the Food Administration and it is desired that retail flour dealers keep in stock such Victory Mixed Flour. This flour will contain a mixture of flour and substitutes. The retailer may sell such Victory Mixed Flour without selling any substitutes with it. Such Victory Mixed Flour will be required to be labeled with the names and proportions of the ingredients. It must be sold at no greater price than the price charged for standard wheat flour. 9. PRESENT STOCK OF MIXED FLOUR. Present stocks of mixed flour containing 20 per cent or more of substitutes may be sold without substitutes until exhausted. If such flours contain less than 20 per cent substitutes the retailer must sell one pound of substitutes with every four pounds of such mixed flour. Refer any question to your County Food Administrator. [signature line] County Food Administrator F.B. MUMFORD Federal Food Administrator For Missouri Columbia, Missouri, September 2, 1918
Description
This World War I poster is part of a larger collection of propaganda material issued throughout Missouri during the war. These artfully crafted posters were distributed to help recruit men for the Navy and Marines, raise money for the war effort, and sustain public morale. This poster describes the New Wheat Conservation Rules and is comprised primarily of text. The two seals on either side of the top portion of the poster belong to the United States Food Administration.
Details
| Title | United States Food Administration Missouri Division New Wheat Conservation Rules - ca. 1914-1918 |
| Creator | Unknown |
| Source | Unknown. United States Food Administration Missouri Division New Wheat Conservation Rules. 1914-1918. E. M. Violette Collection. WWI_79.48. Truman State University, Kirksville, Missouri. |
| Subject LCSH | World War, 1914-1918; World War, 1914-1918--Art and the war; World War, 1914-1918--Posters; World War, 1914-1918--Propaganda |
| Subject Local | WWI; World War I |
| Site Accession Number | WWI_79.48 |
| Contributing Institution | Truman State University |
| Copy Request | All images property of Truman State University. Commercial use or distribution is not authorized. Notice: This material may be protected by Copyright Law (Title 17 U. S. Code). Contact speccoll@truman.edu for reproduction rights. |
| Rights | All images property of Truman State University. Commercial use or distribution is not authorized. Notice: This material may be protected by Copyright Law (Title 17 U. S. Code). Contact speccoll@truman.edu for reproduction rights. |
| Language | English |